Product Manager
Product Manager for B2B SaaS, with depth in growth, AI, data platforms and product operations.
12+ years building B2B SaaS products, from early-stage startups to platforms serving 46M+ end users and 500+ business customers.
Based in Barcelona · Open to roles in Barcelona or remote across the EU
- Event ticketing & live entertainment
- Scholarly publishing / open access
- Industrial & manufacturing SaaS
- Sales tech / lead generation
- Hospitality tech
- Business intelligence & consulting
- E-commerce & martech
Focus areas
I've worked across the full product lifecycle: discovery, roadmapping, delivery, launch and growth. These are the four areas I go deepest.
Product operations & process
Setting up the processes, rituals and release practices that help product teams ship. Defined product processes at an early-stage startup before and after Series A, ran release governance for a core platform with teams in Vietnam, Spain and Switzerland, and built business intelligence reporting and dashboards so prioritization runs on data.
Growth & monetization
Acquisition, activation, retention and pricing. Grew a freemium product to 10K+ users through product-led loops and monetization experiments.
Data & platform products
Data products, APIs and platform architecture. Built a data product generating 50M+ prospects and an email verification API, defined API contracts across backend services and integrations, and worked on a platform serving 500+ B2B organizations.
Building with AI tools & agents
Designing, building and shipping products with AI tools and agents. Running multi-agent workflows with Claude Code, GitHub, Figma, Supabase and Vercel across discovery, build and deployment, and building Product Moat, a platform that features product people from around the world through in-depth interviews.
Where I've done it
Independent · Product & AI Builder · Barcelona, Spain (remote possible)
Founded and built Product Moat (productmoat.com), a publication of in-depth conversations with product leaders. It is a hobby for now, and it gives me the privilege of talking to some of the best product people in the world about their field and how they use AI. Alongside it, I design and ship my own products end to end with AI agents: Caroluma (family photo-sharing platform) and GuidedShot (Chrome extension, live on the Chrome Web Store).
Secutix / ELCA · Product Manager · Lausanne, Switzerland
SaaS ticketing platform for sports, culture and live entertainment. Owned three product lines, starting with the online ticket shop, used by 46M+ end users. The other two serve 500+ B2B organizations: an audience management platform with email marketing, notifications and SMS built in, and widgets that power custom-built journeys on the websites of several of the largest event organizers in the world. Also ran release governance for the core 360 platform that those organizations run on.
Prospect Role · Founder & Product Lead (part-time) · Tallinn, Estonia (remote)
Lead-gen micro-SaaS, built and run alongside full-time roles. Grew to 10K+ freemium users at ~90% margin before I wound it down in 2024. The work covered far more than product: budgeting and planning, hiring two developers, mock-up design and development with them, designing and building the websites, writing the content, SEO, marketing, distribution and outreach through email and LinkedIn automation.
Frontiers Media · Data Product Manager · Lausanne, Switzerland
Open access publishing, bringing science closer to a wider public, during growth from 250 to 650 employees. Owned the front-end data product that internal stakeholders used to find and grow new business opportunities, generating 50M+ prospects, along with the platform's data layer and its quality. The data fed the platform through APIs and flowed on to several of its parts, including the machine learning and AI models built with the data scientists. Trained all 150+ users of the product and built the email verification API.
Soley · Product Manager · Munich, Germany
First PM at an early-stage B2B startup building a graph-based platform for industrial cost optimization. Defined product processes before and after Series A, owned 4 products.
Result · Product Manager · Ljubljana, Slovenia
Business intelligence tools, SaaS web and mobile apps, including a mobile ordering app for hospitality. Started as Business Intelligence Consultant in 2014.
Built and launched with AI
Products I've designed, built and launched myself, with Claude Code as my engineering team and a set of AI tools around it.
Product Moat
In-depth written interviews with product people from around the world on how they work and how they use AI. Behind it is a complete platform, designed and built with AI agents, that runs the whole process.
Back office for admin
Everything the admin side needs in one place.
- Pipeline for every guest, from first outreach to a published conversation
- Content and publishing workflow
- Marketing materials produced from each conversation
Guest experience
Guests are guided through the whole process.
- Step-by-step process guidance through the interview
- LinkedIn sign-in
- Transactional emails at each stage
- Profiles on an interactive 3D globe
Distribution
Content reaches people without manual work.
- Custom weekly newsletter
- LinkedIn publishing
- Automated outreach
Caroluma
A private way for families to share photos without a social feed.
- QR-code upload and sharing
- Google authentication and cloud infrastructure
- Designed, built and launched solo, from concept to production
GuidedShot
Screenshot-based SOPs and guides for teams that don't want heavyweight documentation tools.
- Published and live on the Chrome Web Store
- Designed, built and published solo
Orchestrate
Multi-agent workflows that run product development end to end.
Design and prototype
From first screens to working prototypes.
Run and ship
Backend, hosting and publishing.
What people say about me
Excerpts from recommendations on LinkedIn. Read them all on LinkedIn.
Working with Martin, a highly skilled Product Manager, has been an absolute pleasure. His professionalism and organizational ability stand out, ensuring projects are not only completed efficiently but with excellent quality. His blend of seriousness about his work and lightheartedness with his team fosters both a productive and enjoyable working environment.
Martin's expertise in research, discovery, and customer data gathering significantly contributed to the development of the platform. Martin led the customer engagement feature set, ensuring that each specification was meticulously crafted and aligned with user expectations. … His ability to transform customer needs into actionable product features is truly commendable.
Working with Martin on our front-end project has been an exceptional experience. As a UX designer, I've seen firsthand how his dedication to gathering data and ensuring a successful project launch sets him apart. Martin is deeply committed to iterating on processes, consistently seeking improvements.
I had the pleasure to work with a top-notch product manager. … Martin's ability to set-up and run product management processes has been something I enjoyed most. He handles numerous stakeholders in product development with ease and ensures an always seamless transition of new features to the software development team.
As executive director of Soley, I had the pleasure of working closely with Martin in defining product releases, prioritizing features, testing and specifying features. In particular, Martin's ability to keep all strings in hands and assuring each and every stakeholder is up-to-date was quite impressive.
I got to know Martin as a team-player with a strong interest in data visualization and UI topics. He is an independent, creative and easy going person who is eager and able to learn about new topics and tools quickly. His ability to break down complex tasks in manageable elements and to derive processes was of great help.
From the beginning I was very impressed with his strong work ethic and his dedication to a job well done. He was always ready and proactive in supporting both the marketing and the sales team with his experience in the field and with his personal interest in the topic.
Let's talk product.
Hiring a Product Manager for B2B SaaS? Message me on LinkedIn.