Digital marketing project for business intelligence tools
Role: Product manager / CMO
Year of execution: 2015
Project description: Complete redesign and web establishment of the brand BIView. The project was planned with the intention to boost and automate sales process for business intelligence software tools.
Official website: http://www.biview.com (redesigned in 2016)
Employer
Tasks
- Roadmap planning (development)
- UX & UI
- SEO (on site, off site)
- CRM integration
- Paypal Integration
- Tutorials and promo videos editing
- Copywriting
- Initial formation and design of social media channels (Twitter, LinkedIn, Google+, Youtube)
- Google tools (Webmaster, Analytics)
- Automated email marketing
- WordPress website “development”
- BLOG
- Conversion optimization
