Business Archives - Martin Knapic

Business, Marketing, Product management, Sales

How Email Bounce Rate Affects Your Email Campaign ROI (Free Analyzer Template)

Is the usage of email campaigns among marketers growing or declining?How important is email campaign marketing as a revenue channel?What is a "normal" email campaign bounce rate?To what extent is revenue affected if I don't control the email…

Business, Development, Product, Product management

Types of Roadmaps Within Software Product Development Environment

The Roadmap planning seems to be a perfectly understandable expression in the world of product management. The truth is, not everybody knows what kind of a roadmap you are talking about unless you are being very specific. Some roadmap examples in…

Business, Marketing, Social media

How Power BI Visualization 'Woke Up' The Traffic On My Website - Data About Slovenian Salaries In An IT Industry

For some reason, I skipped Friday's invitation to a late open party with the intention to catch some sleep and energy for my next day ride back to Munich. I was killing some time on Facebook and for me, that usually means running upon some interesting…

Business, Sales, Social media

B2B LinkedIn sales for dummies - Get 25% meeting confirmations

According to Harvard Business Review 91% of the time, cold calling doesn’t work and only 2% of your cold calls result in an appointment (digitalistmag.com, 2015). It's a hard to think about the fact that you have to turn 50 calls before you…