Digital marketing project for business intelligence tools

Role: Product manager / CMO

Year of execution: 2015

Project description: Complete redesign and web establishment of the brand BIView. The project was planned with the intention to boost and automate sales process for business intelligence software tools.

Official website: (redesigned in 2016)



  • Roadmap planning (development)
  • UX & UI
  • SEO (on site, off site)
  • CRM integration
  • Paypal Integration
  • Tutorials and promo videos editing
  • Copywriting
  • Initial formation and design of social media channels (Twitter, LinkedIn, Google+, Youtube)
  • Google tools (Webmaster, Analytics)
  • Automated email marketing
  • WordPress website “development”
  • BLOG
  • Conversion optimization