The importance of meeting customer needs and 5 ways to find them

The importance of meeting customer needs is crucial for company’s growth. Understanding user needs is a topic strongly related to development, sales, and marketing performance. It’s also one of the reasons why product manager role has become a crucial component in product teams around the globe. Taking advantage of understanding human behavior offers a possibility to put yourself ahead of a competition on the market. Read more

B2B LinkedIn sales for dummies – Get 25% meeting confirmations

According to Harvard Business Review 91% of the time, cold calling doesn’t work and only 2% of your cold calls result in an appointment (digitalistmag.com, 2015).

It’s a hard to think about the fact that you have to turn 50 calls before you manage to get a single meeting appointment with a potential client. There are a few better ways of getting a better result in sales. Using social networks, such as Linkedin, is one of them.

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