How Email Bounce Rate Affects Your Email Campaign ROI (Free Analyzer Template)

  • Is the usage of email campaigns among marketers growing or declining?
  • How important is email campaign marketing as a revenue channel?
  • What is a “normal” email campaign bounce rate?
  • To what extent is revenue affected if I don’t control the email bounce rates?
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Types of Roadmaps Within Software Product Development Environment

The Roadmap planning seems to be a perfectly understandable expression in the world of product management. The truth is, not everybody knows what kind of a roadmap you are talking about unless you are being very specific. Some roadmap examples in this article might set some things straight. Read more

Pros and cons after testing Microsoft Edge for 10 days – Product review

Recently Microsoft launched the first preview of their Edge browser with extension support.  As a genuine nerd, I finally decided to put the Edge to the test.

Microsoft Edge is free to use for a while now and I still haven’t heard any fuss about it. After testing it for about 10 days now, I made a verdict. I haven’t tested any extensions yet – If you are eager to try it yourself, Microsoft prepared some instructions to get ahead.   Read more

The importance of meeting customer needs and 5 ways to find them

The importance of meeting customer needs is crucial for company’s growth. Understanding user needs is a topic strongly related to development, sales, and marketing performance. It’s also one of the reasons why product manager role has become a crucial component in product teams around the globe. Taking advantage of understanding human behavior offers a possibility to put yourself ahead of a competition on the market. Read more