Is the usage of email campaigns among marketers growing or declining? How important is email campaign marketing as a revenue channel? What is a “normal” email campaign bounce rate? To what extent is revenue affected if I don’t control the email bounce rates?
About Martin Knapic
A Product manager specialized in software product development, result-driven digital marketing and web design.
Entries by Martin Knapic
The Roadmap planning seems to be a perfectly understandable expression in the world of product management. The truth is, not everybody knows what kind of a roadmap you are talking about unless you are being very specific. Some roadmap examples in this article might set some things straight.
For some reason, I skipped Friday’s invitation to a late open party with the intention to catch some sleep and energy for my next day ride back to Munich. I was killing some time on Facebook and for me, that usually means running upon some interesting topics from the world of IT. One topic specifically […]
For many marketers, social media experts and web designers there is always a struggle to find some really nice high-resolution photos that can help us with our work. I’m using a few websites that offer some really great free photo material and I’m sharing it with you. You’re welcome 😉
Recently Microsoft launched the first preview of their Edge browser with extension support. As a genuine nerd, I finally decided to put the Edge to the test. Microsoft Edge is free to use for a while now and I still haven’t heard any fuss about it. After testing it for about 10 days now, I made a verdict. I haven’t tested any […]
The importance of meeting customer needs is crucial for company’s growth. Understanding user needs is a topic strongly related to development, sales, and marketing performance. It’s also one of the reasons why product manager role has become a crucial component in product teams around the globe. Taking advantage of understanding human behavior offers a possibility to […]
According to Harvard Business Review 91% of the time, cold calling doesn’t work and only 2% of your cold calls result in an appointment (digitalistmag.com, 2015). It’s a hard to think about the fact that you have to turn 50 calls before you manage to get a single meeting appointment with a potential client. There […]
I’m happy to welcome you on my very first website with personal domain! Since high school, I was passionate about building websites. I still remember my first product built with nothing more than a Notepad – it was a disaster. But I liked it,