• WELCOME

    I am Martin Knapic, an IT enthusiast with experience in Product management,
    software product development, result-driven digital marketing and web design.

    Check the portfolio
Email bounce rate ROI campaign
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How Email Bounce Rate Affects Your Email Campaign ROI (Free Analyzer Template)

Is the usage of email campaigns among marketers growing or declining?How important is email campaign marketing as a revenue channel?What is a "normal" email campaign bounce rate?To what extent is revenue affected if I don't control the email…
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Soley development cycle
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Types of Roadmaps Within Software Product Development Environment

The Roadmap planning seems to be a perfectly understandable expression in the world of product management. The truth is, not everybody knows what kind of a roadmap you are talking about unless you are being very specific. Some roadmap examples in…
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Power BI Visualization
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How Power BI Visualization 'Woke Up' The Traffic On My Website - Data About Slovenian Salaries In An IT Industry

For some reason, I skipped Friday's invitation to a late open party with the intention to catch some sleep and energy for my next day ride back to Munich. I was killing some time on Facebook and for me, that usually means running upon some interesting…
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https://www.youtube.com/watch?v=OWdj6vQtyaI
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My secret stash of 18 websites with free photos for marketers and web designers

For many marketers, social media experts and web designers there is always a struggle to find some really nice high-resolution photos that can help us with our work. I'm using a few websites that offer some really great free photo…
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Microsoft Edge browser on a laptop
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Pros and cons after testing Microsoft Edge for 10 days - Product review

Recently Microsoft launched the first preview of their Edge browser with extension support.  As a genuine nerd, I finally decided to put the Edge to the test. Microsoft Edge is free to use for a while now and I…
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The importance of meeting customer needs
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The importance of meeting customer needs and 5 ways to find them

The importance of meeting customer needs is crucial for company's growth. Understanding user needs is a topic strongly related to development, sales, and marketing performance. It's also one of the reasons why product manager role has become…
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B2B LinkedIn sales
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B2B LinkedIn sales for dummies - Get 25% meeting confirmations

According to Harvard Business Review 91% of the time, cold calling doesn’t work and only 2% of your cold calls result in an appointment (digitalistmag.com, 2015). It's a hard to think about the fact that you have to turn 50 calls before you…
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